Woolen
Socks
The Beginnings:
A Cozy Start
There was a small event agency named Tapaus, Founded by Timo and Joonas in 2012 with a heartfelt philosophy: success comes from happy employees who provide a top-notch service to clients. They envisioned a group of passionate individuals, all wearing woolen socks, working in a warm, inviting atmosphere.
Growth and Ambition
It wasn’t easy for Tapaus to stay small. The company grew rapidly, becoming Finland’s largest event company and a leader in the Nordics within just six years. In a 2018 strategy meeting in Warsaw, they dared to dream bigger. They called 2020 “The Year of Columbus,” and dreamt of an expansion beyond borders. The plan was written down on a napkin in a restaurant, and then they almost forgot about it… but then, three months later, Timo got a call from Kimmo Vanne from MB funds. During that very first long phone call, they realized they both had been dreaming the same dream, and a strong partner for this journey had been found.
The Second
Groundbreaking Idea
Many big agencies had tried before by growing organically and implementing their company and home culture into the new agencies and countries. That approach had failed every time. Instead of growing alone, why not unite with other leading, like-minded agencies across the Nordics? So if the first leading idea was the woolen sock = employee happiness, the second one was this: invite each agency to a round table like a “potluck party,” making each a partner, bringing their unique strengths and experience and taking something from that table, strengthening the others and learning from the others.
The Creation
of LIWLIG
And so, the journey began. The very first to join was Eventyr from Stockholm, led by Sofi, with their unparalleled creative content, from film to scenography, and a strong culture. Next was Nine Yards from Gothenburg, led by Rasmus, with a focus on building brands through strategic events and lasting client relationships. Oslo’s 6.Sans, led by Per Morten, added their award-winning insight and brand strategy process, followed by Copenhagen’s Welcome, led by Jannik, experts in designing meetings that perfectly fit the occasion and achieve outstanding outcomes. Then Gyro from Oslo, led by Trine, joined. Lovers of complex, large-scale projects, bringing their full-service media expertise into the mix, and lastly, Off Piste from Oslo, led by Jan Axel, whose expertise lies in bespoke events for highly demanding groups and individuals.
The Uniqueness
of LIWLIG
In just a couple of years, LIWLIG has become the leading event agency in the Nordics and the largest. But the strength of LIWLIG is not that we are big but because we are many. We are many different, unique, beautiful individuals who, despite the many differences, share the same values and the dream picture of equal partners around the potluck party, wearing woolen socks.
Our
Values
WE ABOVE ME
We is the most powerful word we know. We is fairness for all, clients and suppliers too. We is an energy that shares the load, and the laughs. We is our commitment that we all succeed together.
PASSIONATE BEYOND REASON
We are driven by a passion for what we do. It makes us obsess over every little detail. It’s why we love our clients too. We go to extraordinary lengths, because it’s not ‘just a job’, we just can’t help it.
BRAVER THAN YESTERDAY
We always have the courage to innovate or try something new. But we own our decisions, and are always honest and straight talking. If we are true to ourselves we are true to everyone.
ALWAYS THERE
Trust in our reliability is our foundation, built from thousands of small actions every day. There’s a simple rule: do what you say you’ll do. And whatever happens no one is ever alone.
The
LIWLIG Timeline
Why we
do it
TO BRING PEOPLE TOGETHER, TO INSPIRE, BUILD TRUST AND DRIVE CHANGE
As a fundamental part of why we exist as a company, lies a strong belief that bringing people together is among our most important reasons to go to work. When enough people are inspired to come together, putting trust in a common cause, remarkable things can happen.
TO BREATHE NEW LIFE INTO RELATIONSHIPS, BRANDS AND CULTURES FOR THE BETTER
Our long-term vision is built on the realization that relationships need to be nourished to grow. The same obviously goes for brands which, in a way, are clearly stated symbols of relationships. (+ add on) When those relationships become defined by values, cultures are being built that may turn into movements.
WE TURN MOMENTS INTO MOMENTUM
When a movement gains momentum, it becomes an unstoppable wave that brings everything and everyone along. That’s how we approach our assignments. As a natural extension of our mission and our vision, creating momentum is how we define the fuel for change.
How we
do it
A brand is what other people say about you when you’re not in the room
A brand is a person’s intuitive feeling about a combined set of attributes and lived experiences. Everyone has their own interpretation and, when enough individuals share a common understanding, a brand starts to build.
However, a brand might also be known by associations made by the outside world.
To align these outside perspectives with the self-image of the company is essentially what branding is about.
TENSION POINTS
To be relevant for our clients, we base our brand position not on our own skills, but on negative tention points. These are concerns or problems our clients face, and when solved we have a chance to be choosen, again and again.
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Can this Agency create events that go beyond the standard?
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We put people first & champion human values, does our Agency do that as well?
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Events are crucial to our company’s strategy, but are we doing it right?
OUR BASICS - just to be considered
OUR BASICS - just to be considered
WE CREATE UNFORGETTABLE EXPERIENCES THAT CONNECT PEOPLE WITH BRANDS AND OTHER PEOPLE
Experiences add stickiness to brands and communities. When properly designed, those experiences build coherence and long-lasting value.
WE ARE ALWAYS WELL PREPARED, THEREFORE WE ARE SO GOOD TO IMPROVISE
There’s no way around it: We need to know our stuff, inside and out. Only then will we be able to foresee the unforeseeable and create experiences that leave a positive impact even when things go south.
HIGH QUALITY DELIVERY WITH A STRATEGIC APPROACH, THAT MOVE INDIVIDUALS AND DRIVE BUSINESS SUCCESS
Mangler tekst
OUR MAGIC - How we do it differently
Liwlig turns a 1-day event into 365 days of momentum, with measurable impact
Liwlig events catalyze lasting, positive change for individuals and businesses alike. We are proud of what we do and use our passion to create moments that are relevant and create results. This means that whatever we do, we always try to push the envelope a bit. Because our definition of momentum is constant motion, our ethos is to keep that fire burning. This goes for brands we serve as well as our own brand. And as such, after a Liwlig event you will think, feel and behave differently: You are positively changed
THE
NORDIC
WAY
Liwlig is more than a leading event company; in the nordics we believe that people focus and business performance are intimately connected
We live by, and are proud of our Nordic values. We champion principles of equality, diversity and inclusion. These are not Buzzwords, but a means to the end of creating truly innovative work and put people first. We prioritise cooperation and transparency in everything we do and welcome different opinions as we work together. This is the core of our company culture.
Our main brand asset represents brain waves that shape our thoughts and emotions and are essential to human connections
Having designed thousands of events over the years, our accumulated knowledge about people dynamics and emotional priming, is both vast and unique. This common intelligence is shared throughout the company to the benefit of our clients, regardless of their size or budget.
